Surat-based business management consulting firm Decibel Consulting has been appointed as the HR transformation partner for Ajmera Fashion, one of Surat’s largest and most respected ethnic wear brands in India. The collaboration marks a significant milestone for Decibel Consulting as it continues to strengthen its presence in the textile and apparel sector in Surat, one of India’s largest textile hubs.
Under a strategic initiative titled Project Pragati, Decibel Consulting will work closely with Ajmera Fashion’s leadership team to transform its human resource function into a strong, strategic driver of business growth. The project aims to move HR beyond traditional administrative roles and position it as a strategic partner in organizational success.
The transformation roadmap includes the development of a robust HR framework, implementation of performance-based management systems, and strengthening of leadership accountability across departments. One of the key goals of Project Pragati is to create a performance-driven culture supported by clear KRAs, KPIs, and structured review mechanisms.
In addition to building stronger HR systems, the initiative focuses on improving employee engagement and workplace satisfaction. Ajmera Fashion aims to achieve a 25% increase in its employee happiness index, reinforcing its commitment to building a positive and productive workplace culture.
The project will also emphasize leadership development and accountability, ensuring that managers and department heads play a proactive role in driving performance and team growth.
Speaking about the collaboration, Pranav Goswami, Founder of Decibel Consulting, said the firm’s philosophy is to help organizations align people, processes, and performance for sustainable growth. “As a Surat-based consulting firm, our focus is on execution. By implementing strong HR systems and a performance culture, we aim to support Ajmera Fashion in achieving its next phase of growth.”
With 200+ consulting engagements across 40+ industries, Decibel Consulting continues to help businesses transform from people-dependent structures into system-driven, high-performance organizations.
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