For the first time, Rickshawpedia, which has its headquarters in Indore, provides auto-rickshaw video advertisements. Due to the fact that Indore alone has 30,000 registered auto-rickshaws and is recognised as a benchmark for advertising keen to get brand exposure in the Indian market, Prabal Raverkar and Sumit Kaushal (CEO of Rickshawpedia) believe they have a workable business approach.
According to 36% of marketers, product videos deliver the highest ROI when compared to other types of marketing. Prabal noted that “Indore City is famously known for rapid industrialization.” Even 10% of Indore’s auto rickshaws would be reached, which would still be a significant accomplishment. It makes sense why the city is steadily gaining favour with travellers from throughout the nation.
Prabal and Sumit assert that their primary goal is just to cover their expenses. To launch the start-up, they each contributed 5 Lac rupees. However, they plan to go far further than simply installing the device in auto-rickshaws, spreading into far-off suburbs and customizing auto-rickshaw video advertisements.
Sumit claims that press coverage has already attracted queries from adjacent cities as well as interest in the Indore cities businesses.
The Features of Each Offer
Rickshawpedia offers different prices for business persons and other event owners to spread their messages in the local area of Indore. They have their different plans which include 1 day – 7 day offering and for long-term or seasonal business owners they had a plan for monthly to upto yearly option. Differ from other media companies, Rickshawpedia has their own way of promoting the brand and services in the local region of Indore.
What are the Other Benefits of Auto-Rickshaw Video Ads?
Passengers can pay attention to Auto Rickshaw Video Ads for longer than most other ad forms. Autos operate for 10 hours every day on average. Auto rickshaws go at least 100 km every day. The price per unique impression is cheaper than for other media. No other advertising medium can spread like it does in every neighborhood and lane.
The auto-rickshaw would also move throughout the day, covering busy streets, residential areas, educational facilities, etc. with whatever advertisements that were inside. Auto advertising has a big impact since it can cover a large region of the city in a single day. Since they cover around 100 km each day, the auto rickshaws attract about 5000 passengers.
The best part is having a captive audience while stuck in traffic, especially at traffic lights where people are idling and willing to watch anything to pass the time.
What’s for You?
To guarantee a pleasant ride, Indore auto rickshaw passengers will get condensed, fast, and easy-to-read video advertisements. Since the passenger is truly a highly valuable resource, there is much more that can be done inside rickshaws, where there is yet unrealized potential for advertising.
In conclusion, the need for unique, cheap advertising solutions is more than ever as a result of the changing advertising in Indore. Rickshawpedia is at the vanguard of this change, offering custom video advertising made to satisfy the demands of companies seeking individuality, quality, and cost. Rickshawpedia continues to reinvent what it means to work in high-end auto rickshaws via its focus on delivering an extraordinary passenger experience. Rickshawpedia offers a setting that is favorable to sound effective that it will not affect the outside people. By offering a wide range of contemporary facilities, allowing you to reach your full potential.
“For growing your businesses and attempting to promote locally, the time it will take to interact with millions of people riding in tens of thousands of rickshaws over several minutes will make the effort worthwhile.” Prabal Raverkar.
