The impactful initiative “Six Yards and 365 Days”* held at WeaverStory brought together saree enthusiasts, heritage supporters, and textile lovers to celebrate the beauty and cultural significance of India’s handwoven sarees—especially the Kanjivaram. The gathering served as a reminder of the rich artistry behind the six-yard drape and the growing concerns surrounding its future.
Alarm bells have long been ringing about traditional sarees losing ground to rapidly growing designer wear. Across weaving clusters, countless artisans are struggling as their children choose not to continue the family craft. Many weavers are leaving their village looms for more lucrative urban opportunities, placing India’s centuries-old handloom traditions at risk.
With 26,500 members and rising, the “Six Yards and 365 Days” community is committed to reviving pride in handwoven sarees and supporting the weavers who create them. The campaign invites saree-loving women to actively participate by posting photographs of their handwoven sarees, accompanied by a few lines about the weave, inspiration, or story behind it. Every post becomes a tribute to the extraordinary but often unseen artisans who pour their creativity, skill, and emotion into each masterpiece.
Kanjivaram sarees were spotlighted at the event for their exceptional craftsmanship—woven from rich mulberry silk, adorned with temple-inspired motifs, and crafted using the iconic korvai technique. Their durability, elegance, and symbolic heritage make them treasured heirlooms, deserving of deeper appreciation and preservation.
Attendees celebrated this artistry through South Indian music and traditional cuisine, creating an atmosphere that honoured the roots of the weave and reinforced the campaign’s mission: to bring attention, respect, and visibility to India’s handloom weavers, one saree at a time.
